TNBG / The Next Big Thing

Some of you may recognize the name Marc Andreessen and others may not. Marc is an American entrepreneur and is best known for developing an internet browser named Mosiac – back in 1993. Marc is only one of six inductees into the World Wide Web hall of fame.  Suffice it to say, Marc’s work in…

Primal Purchase Decisions

Quick… Double Stuff Oreos or Chips Ahoy? Cheer or Tide? Pepsi or Coke? You’ve already decided before you decided. New breakthroughs in EEG (Electroencephalography), which is the study of brain electrical circuitry and raw computer processing power, is shedding light on how and why you buy. Welcome to neuromarketing. It has long been accepted that…

Easy Package Track and More with Google

If you find logging into your favorite shipper’s website to track packages takes forever, there is an easy solution. Just type the tracking number into Google and hit return. UPS, Fedex and the USPS are all supported. You are taken to the appropriate website with the current information on the shipment, bypassing the extra keystrokes…

Burger Kings Fires Their Mascot

Burger King Fires the King in an Advertising Strategy Switch Burger King recently “retired” the King character from their advertisements. Industry experts believe the king was forced to leave or be terminated. It’s unclear if there was a non-compete clause in his contract, but it widely assumed he received a substantial severance package. Not only…