G5 blog – observations, analysis and useful information

We love what we do at G5 Creative Group. So it’s no wonder we are always looking for great ideas, helpful tips and information we can pass on to others. We also raise flags when we see companies making mistakes with their brands and communication efforts. More importantly, you can learn a lot about G5 just by reading our posts.

Primal Purchase Decisions

Quick… Double Stuff Oreos or Chips Ahoy? Cheer or Tide? Pepsi or Coke? You’ve already decided before you decided. New breakthroughs in EEG (Electroencephalography), which is the study of brain electrical circuitry and raw computer processing power, is shedding light on how and why you buy. Welcome to neuromarketing. It has long been accepted that…

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The Coming Changes in TV Content

In the Chicago area, basic cable Comcast TV service, which displays about 12 channels combined with cable Internet, costs around $67 a month. A portion of this amount, around $12, is spent on taxes. During a year, a subscriber will pay about $800 a year for this bare bones service. Stepping up to an entry…

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